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New line will be available across 10 markets in major retailers like Walmart, Tesco, Coles, Lazada and Foodstuffs
June 7, 2022
By: Tara Olivo
Associate Editor at Nonwovens Industry
Rascal + Friends announces a special licensing and merchandising agreement with Moonbug Entertainment, featuring a new premium CoComelon branded diaper and training pants line available across 10 different markets. The deal is confirmed for four years, with the product set to hit shelves starting June 2022. The new CoComelon line will be available in major retailers like Walmart, Tesco, Coles, Lazada, and Foodstuffs. Now, families will be able to engage with CoComelon beyond the screen, with their favorite characters helping to make change-time and potty training easier. Rascal + Friends premium diapers and training pants are made to move in and power through the night with 12-hour leak protection, with feather-soft materials and a high stretchy waistband. “Rascal + Friends was the brainchild of a mom who wanted to provide other parents with a diaper that did it all – was affordable, safe on skin and performed exceptionally. In the past year, we have become the most-liked diaper on TikTok and partnering with the most-watched kids’ brand on YouTube will help us bring our premium diapers and training pants to more families around the world,” says Amelia Watson, global marketing manager at Rascal + Friends. “We’re thrilled to be launching a limited edition collection, combining our award-winning products with CoComelon’s beloved characters to make change-time easier for parents and more fun for little ones.” “Moonbug is passionate about connecting with families across the globe and we are always looking for more ways for families to engage with their favorite characters beyond the screen,” says Ryan Gorman, head of Global Retail & Consumer Product Marketing at Moonbug Entertainment. “We could not think of a better partner than Rascal + Friends to launch the very first CoComelon branded premium diapers providing parents with the products that will help them make change-time easier, whilst ensuring their little ones are kept comfortable and happy.” CoComelon is the No. 1 most-watched kids brand on YouTube globally, generating over 3.3 billion average monthly views and has over 135 million YouTube subscribers. The brand has become an influential leader on major streaming platforms like Amazon, Spotify, Apple Music, Roku, Netflix and more.
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